Bundles in Shopify: fixed sets or build-your-own?

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Bundles sell several products together. In Shopify there are basically two ways to do it – and they suit different product ranges.

Option 1: Shopify Bundles

Shopify offers Shopify Bundles, a free first-party app available on all Shopify plans. It lets you create fixed bundles and multipacks, i.e. sets whose contents you define. According to the Shopify Help Center, limits include:

  • up to 30 components per fixed bundle
  • a maximum of 3 options and 100 variants per bundle
  • the bundle price doesn’t update automatically when the prices of its products change

That works well for sets that are always put together the same way – a starter kit or a value pack.

Option 2: build-your-own sets

It’s different when shoppers should choose: a top, trousers and an accessory to taste, or three skincare products for their skin type. Here the set isn’t a product of its own but a selection of existing products that goes into the cart together.

There are apps in the Shopify App Store for this. Whether one fits mostly comes down to three questions:

  • Do they stay real products with variants, stock and prices from Shopify?
  • How is the discount calculated – by Shopify at checkout, or through workarounds?
  • How much code does it add to your theme?

Our approach

In HGDE MatchGrid we built the second option: shoppers pick one real product per row, add the set to the cart in one click, and Shopify calculates a tiered discount at checkout. If you need fixed sets, Shopify Bundles does the job well – the two don’t exclude each other.