HGDE Studio isn’t a classic app studio. Behind it is HalloGeschenk.de, our own German Shopify store for personalised gifts and fun little presents. Our first app, HGDE MatchGrid, came out of running it every day.
A large range, one simple question
HalloGeschenk.de has more than 1,000 published products: photo gifts, including AI effects such as cartoon or pop art, engravings on jewellery and glasses, gift ideas ready to ship. Our menu is sorted by occasions and who it’s for – because that’s exactly how people looking for a gift think: what’s it for, and who is it for?
The idea behind the finder
A menu shows these questions side by side. A finder asks them one after another – with images instead of words. Shoppers pick the occasion first, then the person, and land on a matching collection or product. Cards that would lead nowhere are greyed out.
That’s why HGDE MatchGrid comes with templates like Personalised and Gifts: they follow exactly this pattern.
And the bundles?
Gifts are often combined – something personal plus a little extra. That became the second part of the app: sets of real products that shoppers put together themselves and add to the cart in one click, with a tiered discount at checkout.
What we take from it
- We only build what we’d need in our own store.
- Staying lightweight is a must – a store with many products and images has no load time to spare.
- No data about visitors where it isn’t needed.
More about the app: HGDE MatchGrid.