If you sell beyond one country, sooner or later you need a store in more than one language. Shopify offers the Translate & Adapt app for this.
What can be translated
According to the Shopify Help Center: products, collections, blog posts, policies, pages, theme settings and metafields, among others. For products that includes titles, descriptions and URLs.
What can’t
- Collection filters, Shopify Forms content, product tags and certain third-party app content can’t be translated, according to Shopify.
- Policies aren’t translated automatically – Shopify recommends professional translation for them.
Automatic or manual
- You can auto-translate into at most 2 languages. Once chosen, a language can’t be swapped – removing it doesn’t reset the limit either.
- Manual translations are added in the app or right on a content page via Localize.
So pick your auto-translation languages carefully.
Adapting content per market
Besides translations you can adapt content per market – different promotional texts or regional wording, for example.
What about app texts?
Apps bring their own texts. In HGDE MatchGrid the fixed storefront texts follow your shop language; English and German are included. You write headings and card texts yourself.